Archive for April, 2010

Clothes that are Wrinkle Free

let sudsies handle the ironingIn a society seemingly obsessed with eternal youth and perfection, it’s no surprise that “wrinkle-free” clothing has become as prevalent in American closets today as Lava Lamps were on desks in the ’70s.

There’s also the matter of time – something fewer and fewer of us seem to have in today’s go-go-go world. Who really has time to painstakingly remove wrinkles – unless they happen to pop up around our eyes? And even if we do have the time on our hands, do we really want to spend it

smoothing out wrinkles?

So it’s easy to see why a trend that started in the early 1990s with men’s pants has become a virtual mainstay in today’s fashion world. And while it’s nice to have a closet full of wrinkle-free garments, it doesn’t guarantee that your clothes will never end up looking at least a bit like Clint Eastwood on a hot summer day.

After all, you’re still at the mercy of a conventional dryer when you go the wrinkle-free route. Which means you can’t ensure that all your cuffs and collars have the perfect amount of starch. A spot or two might hold on to excess moisture. Stains and smudges may rear their ugly heads. A crease could creep in when you can least afford it. You get the picture.

The fact is, the only real way to assure your garments remain wrinkle-free – even the “wrinkle-free” ones – is to take them to a dry cleaner. And not just any dry cleaner, but one that specializes in special care. Like hand-checking. Hand-cleaning. Hand-pressing. And hand-finishing. Your dry cleaner should personally and meticulously examine every inch of every piece according to material type, ornamentation, construction of garment and designer detail. For the best results, look for a dry cleaner who’s professionally trained by the National Cleaners Association(there are only two accredited dry cleaning schools in America).

So why not bypass the wrinkle-free label, and buy the clothes you really want to wear and love? And bring them into Sudsies for the proper cleaning care.

Because we take the time to assure that your special clothes receive extra special care. Which means that all designer garments, delicates and specialty items are cleaned, treated and pressed by hand. Whether it’s a Giorgio Armani suit, a Christian Dior silk gown or a custom-crafted dress shirt, they’ll all receive this specialized level of attention from us.

It’s this meticulous attention to detail that has earned Sudsies a reputation as the finest luxury, or couture, dry cleaner throughout South Florida. It’s why area celebrities, luxury clothiers and the best-dressed Floridians (both full- and part-time) bring their beloved garments to us – or have us pick them up, free of charge.

And it’s the best way to truly eliminate wrinkles – and worries.  

 
 
 
 
 
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Eco-Friendly Dry Cleaning

dry clean sudsies ecoGreen energy. Green initiatives. Green companies.

Green this. Green that. Green me with an eco-friendly whiffle ball bat.

That’s right. Everyone – and everything – is going green. In fact, chances are YOU have already “gone green” (go ahead, look in the mirror…if you dare). Or if you haven’t, your neighbor has (and is probably chastising you for lagging behind the times). But what does it all mean, really? Would you necessarily even know it if you’ve already gone green? And once you go green, can you ever go back?

Simply put, it means living a more environmentally friendly and conscious lifestyle. By choosing to do things – both big and little – a little bit differently than the ways most of us have done them in the past. You know, like recycling bottles and cans. Printing out fewer emails. Purchasing more fuel-efficient automobiles. Biking and walking to local spots. These are all ways we can work to reduce our individual “carbon footprint” on the planet. At a time when it needs all the help it can get.

Individuals like you aren’t the only ones taking further steps toward establishing and maintaining a more eco-friendly world, however. Businesses are also getting in on the action, perhaps motivated by consumers and their increasingly healthy and conscious choices. Companies both large and small alike are researching and implementing more environmentally sound practices, and often listening closely to consumer feedback and suggestions in doing so.

Examples range from Enterprise Rent-A-Car offering “carbon offsets” (allowing consumers to fund green energy projects to compensate for polluting behavior) to New Belgium Brewery manufacturing and bottling craft beer entirely via alternative energy sources to Clif Bar eliminating shrink-wrap packaging and shipping its organic energy bars via biodiesel-powered trucks. And more and more, such examples are becoming the norm.

You can get more insight into the “greening of mainstream business,” including news, podcasts, videos and job listings, by visiting

www.greenbiz.com <http://www.greenbiz.com>  – the Business Voice of the Green Economy.

The professional dry cleaning industry has also seen a surge in eco-friendly practices and businesses. More progressive dry cleaners, such as Sudsies, employ an “environmental wet cleaning” process that utilizes specially treated and conditioned water, in addition to more traditional solvents. Other environmentally friendly dry cleaner practices include instituting systemic recycling programs, conserving more energy and water, investing in technology or services that exceed regulatory requirements and educating and training staff in environmental regulations and issues.

There’s even a Green Cleaners Council working to promote and reward genuine environmental sustainability efforts and expose “greenwashing.” The council has established a set of benchmarks to rate dry cleaners on their eco-friendly practices, and also provides them with a forum to share their successes and discuss strategies for future growth. The scores achieved on the “blind review” also help customers determine how green their cleaner really is.

You can see how your favorite dry cleaner rates on the Green Scale by visiting the Green Cleaners Council online at www.greencleanerscouncil.org <http://www.greencleanerscouncil.org/>.

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